Homeplace Beer Co.

Where they started

Homeplace opened in 2017 with a simple bet: that a changing corner of Western North Carolina still had room for a brewery built on real homesteading history rather than a generic taproom template. By 2022, the business had outgrown a single page and a hope — it needed a real site to carry a brewery, a music venue, and Hog Hollow Wood-Fired Pizza, its in-house kitchen, all at once.

How we approached it

A brewery site has to do more than list beers. It has to carry a mood — the specific one this owner had already built in the physical space — onto a screen.

• Build around the story, not just the product. Homeplace’s whole identity is Appalachian homesteading and nostalgia for the mountain culture of Yancey County. The site had to hold real archival photography and real narrative alongside the practical stuff (tap list, hours, events) without either side feeling bolted on.
• Treat the CMS as the client’s tool, not ours. Everything that changes often — the tap list, events, venue rental info — lives in Prismic so Homeplace can update it without calling us for every rotating seasonal beer.
• Build for the long haul. This was never going to be a one-time launch. We built the component system and content model expecting years of iteration, not a single deploy.

What we built

• A full Gatsby + React site on top of Prismic CMS, giving Homeplace a real content editing workflow for tap lists, events, and venue rental pages.
• A contact and inquiry system — separate forms for general contact, venue rentals, music booking, and wholesale keg orders, each routed correctly instead of dumping everything into one inbox.
• Sentry error tracking wired in from the start, so issues get caught before a customer has to report them.
• Ongoing feature work as the business itself has grown: linking the events section to Homeplace’s own Facebook events, mobile hydration fixes, poster images for video embeds, and the rest of the steady stream of real-world changes a working brewery needs.

Where it stands

Four years in, this is still an active, ongoing partnership — not a site we shipped once and left. Homeplace keeps growing (the venue now includes The Cellar and The Mezzanine as bookable event spaces), and the site keeps growing with it.